Israeli Tech in Florida Hits $7.3 B Milestone, Redefining the U.S. AdTech Landscape

The newly released Israeli Tech in Florida report shows that 429 Israeli‑founded companies now generate more than $7.3 billion in economic output and support 26,510 jobs across the Sunshine State—a shift…

Tamatem Acquires Playable Factory to Supercharge AI‑Driven AdTech Platform

Tamatem Acquires Playable Factory to Supercharge AI‑Driven AdTech Platform, marking a decisive shift for the MENA‑based gaming publisher as it integrates one of the world’s most advanced playable‑ads engines into…

Mirakulo, INVIDI Team Up on Addressable TV Ads

Mirakulo, INVIDI Team Up on Addressable TV Ads to launch a joint solution that blends broadcast distribution with broadband‑driven personalization, targeting advertisers and broadcasters across the Americas, Japan and Southeast…

Swift TV Teams with Aaj Tak to Accelerate CTV and FAST Reach in North America

The agreement gives Swift TV access to Aaj Tak’s editorial ecosystem and to The Lallantop, a digital‑first news brand owned by the India Today Group. Both streams will be delivered through Swift TV’s FAST…

Clark Rector Receives DAA Privacy Icon Award, Spotlighting AdTech Self‑Regulation

Rector Honored for Nearly Four Decades of Leadership in Advertising Self‑Regulation, Consumer Privacy, and Industry Advocacy – The Digital Advertising Alliance (DAA) announced Thursday that Clark Rector, executive vice president of…

Viant’s AI‑Powered Programmatic Platform Gains TVision’s Attention Measurement in $200M Deal

Viant Announces Agreement to Acquire TVision Strengthening Its AI‑Powered Programmatic Platform – In a move that could reshape how brands quantify TV and streaming impact, Viant Technology Inc. (NASDAQ: DSP)…

5W PR Unveils $47 Billion PR Spend Transparency Study, Spotlighting a $15‑20 Billion Protection Gap

5W PR Unveils $47 Billion PR Spend Transparency Study, Spotlighting a $15‑20 Billion Protection Gap – the new report, compiled from SEC filings, Gartner data, O’Dwyer’s agency billings and U.S. government contractor records, offers…

Backpack Media Teams with Kargo to Deploy Predictive Life‑Stage Intelligence for College‑Age Audiences

Backpack Media Teams with Kargo to Deploy Predictive Life‑Stage Intelligence for College‑Age Audiences — the education‑focused media network announced a strategic partnership with Kargo, the leading creative‑optimization platform, to give advertisers first‑party,…

Lamar Advertising to Unveil Q1 2026 Earnings, Highlight Programmatic OOH Push

Lamar Advertising announced that it will release its first‑quarter 2026 earnings report on Thursday, May 7, before the market opens. The company will also host a live conference call at 8:00 a.m. Central…

Genius Sports Names Tony Marlow CMO, Boosting Real‑Time Sports Data Marketing

Genius Sports Appoints Tony Marlow as Chief Marketing Officer, signaling a strategic push into real‑time sports data marketing and a broader role in the live‑moment economy. Genius Sports, listed on…

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