Guideline’s Media Plan Management Platform Surpasses $300 B in Budgets and 60 K Active Plans

Guideline’s Media Plan Management platform has crossed three critical thresholds—over 60,000 active media plans, $300 billion in managed budgets, and more than 10,000 monthly active users—signaling a new scale for enterprise‑grade…

Infolinks Media Integrates Directly with Basis Platform to Streamline Premium Inventory Access

In a move that could reshape how agencies and brands procure premium display, native, and video inventory, Infolinks Media announced a native integration with Basis Technologies’ intelligent advertising operating system.…

Citation Share Is the New Market Share — and the Condé Nast CEO Just Proved It

Most CMOs are still measuring impressions. Impressions are 2014. The Condé Nast CEO just made that impossible to ignore. A year ago, Roger Lynch told his teams to plan as…

Yieldmo appoints Anthony Flaccavento as CRO, bolsters AI‑driven ad platform Ymax.ai

Yieldmo Appoints Anthony Flaccavento as Chief Revenue Officer, Expands Executive Leadership Team, signaling a strategic push to scale its AI‑powered advertising suite and deepen its foothold in the fast‑moving programmatic and…

IAB Tech Lab Publishes Bot‑Management Guidance to Accelerate CoMP API Adoption

IAB Tech Lab, the standards‑setting body behind the OpenRTB protocol and ads.txt, unveiled a new “Bot and Crawler Management Guidance” on May 27, 2026. The document, now open for public comment…

Zoomd Announces Normal Course Issuer Bid to Repurchase Shares

Zoomd Announces Normal Course Issuer Bid to Repurchase Shares, a move that signals the Toronto‑listed ad‑tech firm’s confidence in its programmatic advertising platform and its balance‑sheet strength as it eyes…

MediaSource earns spot on PRovoke Media’s 2026 100 Best Agencies list

MediaSource’s inclusion in PRovoke Media’s 2026 100 Best Agencies list marks a rare endorsement for a health‑care‑focused PR firm, signaling that video‑first storytelling is gaining traction alongside traditional adtech solutions. The announcement, made…

Rokt hires mParticle veteran Sam Dozor as CTO to accelerate AI‑driven real‑time commerce

Rokt Appoints mParticle Leader Sam Dozor as Chief Technology Officer, a move that signals the company’s intent to fuse its AI‑powered Rokt Brain with the real‑time data capabilities of the recently…

Legal Tech AI Visibility Index 2026 Shows Unprecedented Volatility in Vendor Rankings

The Legal Tech AI Visibility Index 2026, released by independent PR firm 5WPR, maps how artificial‑intelligence search engines rank legal‑technology vendors, revealing that legal‑tech is now the most volatile B2B software…

StackAdapt Names Blaine Fitzgerald CFO to Accelerate AI‑Powered Ad Tech Growth

StackAdapt — the AI‑driven advertising and orchestration platform — announced the appointment of Blaine Fitzgerald as its new chief financial officer, a move poised to sharpen the company’s financial strategy as it scales its programmatic…

Be the first to know with our

latest insights and updates.

Newsletter Signup

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

AdTech Edge will use the information you provide on this form to be in touch with you and to provide updates and marketing.