PR Newswire
- News
- January 6, 2026
- 3 views
Omnicom Media: Why Advertising Alone No Longer Drives Brand Influence
That’s the central takeaway from “The Future of Brand Influence,” a new research report from Omnicom Media, which argues that brand growth is now shaped by a fragmented influence ecosystem where ads compete with influencers, peer commentary, retail environments, and increasingly, AI-generated recommendations.
- News
- November 19, 2025
- 1 views
Agentio Raises $40M to Build the AI Infrastructure Powering Creator-Led Advertising
The creator economy may be marching toward a projected $500 billion by 2027, but its advertising backbone has long been stuck in the pre-automation era. Brands know creators drive purchase decisions, yet only 2% of digital ad spend flows to them—mainly because creator advertising has remained painfully manual: individual negotiations, inconsistent performance data, and workflows that collapse under volume.
GlobeNews Wire
- News
- October 14, 2025
- 1 views
NAD Reviews Reus Research Claims, Approves Some, Flags Others for Discontinuation
The National Advertising Division (NAD) of BBB National Programs has reviewed advertising claims made by Reus Research LLC for its Cata-Kor NAD+ Core and Cata-Kor NAD+ Advanced dietary supplements, following a challenge from competitor Niagen Bioscience Inc.
- News
- July 8, 2025
- 1 views
Thumzup Closes $6M Offering to Fuel Social Ad Expansion and Crypto Asset Plans
Thumzup Media Corporation, the ad tech startup turning everyday social media users into paid brand ambassadors, just locked in $6.04 million in fresh capital—and it’s not just for building out its ad platform. The company also has its eye on crypto.
PRWebRoy Peters Joins TSS as SVP to Lead Creator Management Growth
In a strategic move aligned with its rapid expansion, The Sociable Society (TSS), a leader in influencer and creator management, has announced the appointment of Roy Peters as Senior Vice President, Creator Management. This leadership addition signals TSS’s deepened focus on scaling talent impact, forging meaningful brand partnerships, and strengthening its creator-first model.
Group RFZ Launches Content Lens to Unlock Deeper Influencer Marketing Insights
Group RFZ, a pioneer in influencer marketing measurement, has launched Content Lens, an innovative solution designed to reveal exactly how each piece of influencer content performs within a campaign. By isolating the impact of individual creators and posts, Content Lens provides marketers and agencies with a clearer understanding of what resonates and why — empowering teams to optimize content strategies and drive more effective campaigns.
- News
- May 13, 2025
- 2 views
Propagate Content Acquires Parker Management to Lead Digital Talent Representation
Propagate Content, the award-winning production and talent powerhouse co-founded by Ben Silverman and Howard T. Owens, has announced the acquisition of Parker Management, a leading digital talent agency founded by Lindsay Nead. This strategic acquisition strengthens Propagate’s standing as the largest digital talent management company, enhancing its influencer marketing capabilities and expanding its roster of digital creators.
