AdTech Edge
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- August 7, 2025
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IAB Tech Lab’s LEAP Initiative Targets AdTech’s Biggest Streaming Headache
As streaming audiences surge, IAB Tech Lab unveils a new playbook to prevent live event ad meltdowns.
Trending News:
ADITUDE APPOINTS YURIY YAROVOY AS SVP, GAMES, DRIVING STRATEGIC EXPANSION INTO GAMING MONETIZATIONPando Public Relations Introduces QueryScope, an AI‑Driven Platform for Brand Visibility in Search AnswersSymphonyAI Unveils AI Assortment Platform for CPGsPropellerAds Launches Agent NIKO: An AI‑Powered Advertising Assistant to Streamline Programmatic CampaignsInterGlobix × Connectbase Partner to Super‑Charge The Connected World LIVE 2026ViB Earns G2 Leader Status in Lead Generation, High Performer in Email MarketingBolt PR Wins Clutch Global Crisis Award, Signaling New Standards for Enterprise CommunicationsAmpersand, Fandango & Kochava Launch Closed‑Loop TV‑to‑Ticket Attribution PlatformIn‑Store Advertising Hits Record Receptivity, New Grocery TV Study FindsAteliere Announces Channel-First Go-to-Market Strategy as Company Expands Beyond Media & EntertainmentAI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore TrustAcne Skincare Tech Partnership Redefines Advertising StrategiesNexstar Media Foundation Doubles “30 Days of Giving” Grants, Boosts Local AdTech ImpactPak‑Tec Overhauls B2B Site with Digital Silk’s Scalable CMS Architecture5W AI Unveils IPO AI Visibility Index, Highlighting Gaps in Chatbot‑Driven Investor ResearchValidity Launches AI‑Powered Email Platform to Bridge Marketer‑Consumer GapAI‑Driven Programmatic Advertising Platform Launches to Streamline Enterprise Media BuyingInterluxe Group Acquires adMixt, Merging Luxury Marketing with Performance TechScripps Removes 54 Local Stations from DIRECTV Over Retransmission Fees, Shaking AdTech Supply ChainsFreeCast Unveils Multi‑City Advertising Campaign Powered by New to the Street’s CTV & OOH NetworkMobvista Q1 2026 Revenue Jumps 32% on AI‑Powered Programmatic PlatformAdstra Earns Third Consecutive Great Place to Work Certification, Signaling a Mature AdTech Talent StrategyStreamTV Show 2026 Unveils New AdTech Strategies for Kids, Family and Sports StreamingVault Wins Identity & Privacy Innovation Award, Showcasing a Privacy‑First TV Measurement PlatformJason Shaffer Group Secures Seventh Straight Clutch Top‑SEO Award, Signals AI‑Driven Search ShiftHilltopAds Unveils Smart CPM for Popunder Campaigns, Advancing Automated Bidding in AdTechPetal Ads Unveils Full‑Scenario Smart Tourism Platform at ITB China 2026DeepIntent Partners with Lane4.io to Launch a New Programmatic Path to Point-of-Care InventoryTuesdays with Trailblazers ft. Dave Ethrrington, VP of Revenue, broadsignLuxury Real Estate Has an AI Problem. It Also Has the Biggest Opportunity in a Decade.Amadeus Unveils AI‑Powered Travel Advertising Platform to Shift From Reactive Optimisation to Demand‑Led OrchestrationSOCi’s AI‑Driven Marketing Platform Wins G2 Summer 2026 Grid Rankings, Signaling Shift in Enterprise AdvertisingGroundTruth Launches Dynamic Intent Prediction, AI‑Powered Audiences Powered by ZeroToOne.AI’s Large Behavioral ModelGuideline’s Media Plan Management Platform Surpasses $300 B in Budgets and 60 K Active PlansSearchKings Secures Second Google Ads Creative Impact Award for SKTV, Democratizing Connected‑TV Advertising for SMBsBrandi AI Tops G2’s AEO Grid, Raising the Bar for Answer Engine OptimizationDeepIntent Teams with Lane4.io to Boost Programmatic Point‑of‑Care AdsInfolinks Media Integrates Directly with Basis Platform to Streamline Premium Inventory AccessCitation Share Is the New Market Share — and the Condé Nast CEO Just Proved ItAzerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at ScaleVantage Names Retail Media Veteran Melissa Gallo Vice President, Solutions and DeliveryAI Digital Unveils AI Creative Studio to Bridge the Programmatic Creative GapYieldmo appoints Anthony Flaccavento as CRO, bolsters AI‑driven ad platform Ymax.aiInterMedia launches AI‑driven AdTech platformCadent Launches Predictive Audience Builder, Giving Marketers Direct Control Over Data SignalsNow Agency & Zeover Release AI Visibility PlatformIAB Tech Lab Publishes Bot‑Management Guidance to Accelerate CoMP API AdoptionZoomd Announces Normal Course Issuer Bid to Repurchase SharesRound backed by Eurazeo accelerates Olyzon’s AI‑driven CTV media‑buying platformBroadsign’s Sell-Side AI Agent Joins With Global Netherlands and Draft Digital to Deliver First-Ever End-to-End Agentic AI-Powered OOH CampaignAttentive Launches Agentic AI Marketing Suite at Thread 2026Choozle Expands Amazon DSP Integration to Streamline Enterprise Media BuyingOptimizely and Deloitte Digital Team Up to Deliver AI‑Powered Marketing Orchestration PlatformAnura Solutions Releases “The Complete Guide to Invalid Traffic” Amid Rising AI‑Driven Ad FraudMediaSource earns spot on PRovoke Media’s 2026 100 Best Agencies listRokt hires mParticle veteran Sam Dozor as CTO to accelerate AI‑driven real‑time commerceLegal Tech AI Visibility Index 2026 Shows Unprecedented Volatility in Vendor RankingsCTM rolls out four ad‑tech integrationsAI vs Agencies: Who Will Control Advertising Strategy by 2030? Audiencerate Names Riccardo Fabbri CTO to Expand AI AdTech PlatformUK Viewers Embrace Subtitles as Advertisers Rethink Video StrategyUK Study Finds Most Viewers Use Subtitles While Ads Lag BehindGenius Sports Study Finds Live Sports Moments Boost Brand RecallKERV.ai Expands Interactive Ad Push With Canela Media PartnershipPattern Launches Pi to Automate AI-Powered Ecommerce GrowthMarketers Face Growing Data Gap in AI-Driven Advertising EraMediaCo Expands EstrellaTV Distribution in Key Hispanic TV MarketTriple Whale Introduces Moby 2: AI‑Driven Ecommerce Operator for Enterprise MarketersMintel Teams with Dragonfly AI to Add Predictive Attention Intelligence to GNPDQuad Joins Rosenblatt’s 6th Virtual Technology Summit to Spotlight AI‑Driven Marketing SolutionsGabriel Marketing Group Launches PR‑Driven “AI Visibility” Guide for B2B Tech VendorsRaley’s Partners with Grocery TV to Launch In‑Store Retail Media NetworkMorningAI posts 64% brand growth as AI marketing platform scalesExpedia Group Rolls Out AI‑Powered Travel Suite and Launches Multi‑Year Trails FundWindsor.ai Introduces Live‑Write Model Context Protocol, Enabling Real‑Time Ad Actions Inside Claude, ChatGPT & CopilotAdvertising in 2030: What Happens When AI Runs the Entire Funnel Azerion-Veridooh partnership brings independent verification to programmatic DOOHShirofune Introduces ChatGPT Ads Integration to Help Advertisers Manage the Next Frontier of AI MediaDSPolitical and FreeWheel Unlock Scalable, High‑Performance CTV Ahead of 2026 Midterm ElectionsStackAdapt Names Blaine Fitzgerald CFO to Accelerate AI‑Powered Ad Tech GrowthLiftoff rolls out Cortex AI upgrades to sharpen mobile ad performanceLANC Marketing Rebrands as Spry PR, Targeting Enterprise‑Level AdTech SolutionsCAGnite Launches Nationwide Digital Marketing Platform to Redefine Enterprise Marketing EcosystemsGivMoo Launches $2 M Reg D Fundraise to Scale Its Nonprofit MarketplaceExec‑AI Launches AI‑Powered Executive Visibility ScoringTripleLift’s AI Study Shows Gap Between Ambition and Trust in Programmatic AdvertisingYour Buyer’s First Conversation Is With an AI Engine — Not Your WebsiteThe Marketing Budget Conversation You Need to Have Before Q3Amazon, Netflix and Google Poised to Capture Half of $81B CTV Ad Market by 2030Integral Ad Science Extends AI‑Powered Meta Content Block List to Threads, Raising the Bar for Brand SafetyTopsort Unveils TikTok Offsite Ads, Extending Commerce Media Beyond On‑Site PlacementsStreamLayer & Curated.Media Unveil AI‑Powered Programmatic Access to Moment‑Based Video AdsGetDandy Unveils AI‑Powered Growth Platform to Level the Playing Field for Local BusinessesDoubleVerify Launches AI Pre‑Screen for Meta ThreadsCadent Embeds AI‑Powered Advertising Intelligence into Google Gemini EnterpriseRunloop Powers ION’s AI Website Conversion PlatformNectar Social Secures $30 M Series A to Power an Agentic AI Operating System for Modern MarketingCrePal Unveils TVC Mode: AI Video Creation Platform Adds Pre‑Production Planning for Enterprise MarketersThe SEO Corner Unveils Free SEO Strategy Consultations for Small BusinessesIndustry‑First AI Strategist for Google Ads Launches, Aiming to Democratize Enterprise‑Level Media Planning
Tue. Jun 30th, 2026
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Trending News:
ADITUDE APPOINTS YURIY YAROVOY AS SVP, GAMES, DRIVING STRATEGIC EXPANSION INTO GAMING MONETIZATIONPando Public Relations Introduces QueryScope, an AI‑Driven Platform for Brand Visibility in Search AnswersSymphonyAI Unveils AI Assortment Platform for CPGsPropellerAds Launches Agent NIKO: An AI‑Powered Advertising Assistant to Streamline Programmatic CampaignsInterGlobix × Connectbase Partner to Super‑Charge The Connected World LIVE 2026ViB Earns G2 Leader Status in Lead Generation, High Performer in Email MarketingBolt PR Wins Clutch Global Crisis Award, Signaling New Standards for Enterprise CommunicationsAmpersand, Fandango & Kochava Launch Closed‑Loop TV‑to‑Ticket Attribution PlatformIn‑Store Advertising Hits Record Receptivity, New Grocery TV Study FindsAteliere Announces Channel-First Go-to-Market Strategy as Company Expands Beyond Media & EntertainmentAI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore TrustAcne Skincare Tech Partnership Redefines Advertising StrategiesNexstar Media Foundation Doubles “30 Days of Giving” Grants, Boosts Local AdTech ImpactPak‑Tec Overhauls B2B Site with Digital Silk’s Scalable CMS Architecture5W AI Unveils IPO AI Visibility Index, Highlighting Gaps in Chatbot‑Driven Investor ResearchValidity Launches AI‑Powered Email Platform to Bridge Marketer‑Consumer GapAI‑Driven Programmatic Advertising Platform Launches to Streamline Enterprise Media BuyingInterluxe Group Acquires adMixt, Merging Luxury Marketing with Performance TechScripps Removes 54 Local Stations from DIRECTV Over Retransmission Fees, Shaking AdTech Supply ChainsFreeCast Unveils Multi‑City Advertising Campaign Powered by New to the Street’s CTV & OOH NetworkMobvista Q1 2026 Revenue Jumps 32% on AI‑Powered Programmatic PlatformAdstra Earns Third Consecutive Great Place to Work Certification, Signaling a Mature AdTech Talent StrategyStreamTV Show 2026 Unveils New AdTech Strategies for Kids, Family and Sports StreamingVault Wins Identity & Privacy Innovation Award, Showcasing a Privacy‑First TV Measurement PlatformJason Shaffer Group Secures Seventh Straight Clutch Top‑SEO Award, Signals AI‑Driven Search ShiftHilltopAds Unveils Smart CPM for Popunder Campaigns, Advancing Automated Bidding in AdTechPetal Ads Unveils Full‑Scenario Smart Tourism Platform at ITB China 2026DeepIntent Partners with Lane4.io to Launch a New Programmatic Path to Point-of-Care InventoryTuesdays with Trailblazers ft. Dave Ethrrington, VP of Revenue, broadsignLuxury Real Estate Has an AI Problem. It Also Has the Biggest Opportunity in a Decade.Amadeus Unveils AI‑Powered Travel Advertising Platform to Shift From Reactive Optimisation to Demand‑Led OrchestrationSOCi’s AI‑Driven Marketing Platform Wins G2 Summer 2026 Grid Rankings, Signaling Shift in Enterprise AdvertisingGroundTruth Launches Dynamic Intent Prediction, AI‑Powered Audiences Powered by ZeroToOne.AI’s Large Behavioral ModelGuideline’s Media Plan Management Platform Surpasses $300 B in Budgets and 60 K Active PlansSearchKings Secures Second Google Ads Creative Impact Award for SKTV, Democratizing Connected‑TV Advertising for SMBsBrandi AI Tops G2’s AEO Grid, Raising the Bar for Answer Engine OptimizationDeepIntent Teams with Lane4.io to Boost Programmatic Point‑of‑Care AdsInfolinks Media Integrates Directly with Basis Platform to Streamline Premium Inventory AccessCitation Share Is the New Market Share — and the Condé Nast CEO Just Proved ItAzerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at ScaleVantage Names Retail Media Veteran Melissa Gallo Vice President, Solutions and DeliveryAI Digital Unveils AI Creative Studio to Bridge the Programmatic Creative GapYieldmo appoints Anthony Flaccavento as CRO, bolsters AI‑driven ad platform Ymax.aiInterMedia launches AI‑driven AdTech platformCadent Launches Predictive Audience Builder, Giving Marketers Direct Control Over Data SignalsNow Agency & Zeover Release AI Visibility PlatformIAB Tech Lab Publishes Bot‑Management Guidance to Accelerate CoMP API AdoptionZoomd Announces Normal Course Issuer Bid to Repurchase SharesRound backed by Eurazeo accelerates Olyzon’s AI‑driven CTV media‑buying platformBroadsign’s Sell-Side AI Agent Joins With Global Netherlands and Draft Digital to Deliver First-Ever End-to-End Agentic AI-Powered OOH CampaignAttentive Launches Agentic AI Marketing Suite at Thread 2026Choozle Expands Amazon DSP Integration to Streamline Enterprise Media BuyingOptimizely and Deloitte Digital Team Up to Deliver AI‑Powered Marketing Orchestration PlatformAnura Solutions Releases “The Complete Guide to Invalid Traffic” Amid Rising AI‑Driven Ad FraudMediaSource earns spot on PRovoke Media’s 2026 100 Best Agencies listRokt hires mParticle veteran Sam Dozor as CTO to accelerate AI‑driven real‑time commerceLegal Tech AI Visibility Index 2026 Shows Unprecedented Volatility in Vendor RankingsCTM rolls out four ad‑tech integrationsAI vs Agencies: Who Will Control Advertising Strategy by 2030? Audiencerate Names Riccardo Fabbri CTO to Expand AI AdTech PlatformUK Viewers Embrace Subtitles as Advertisers Rethink Video StrategyUK Study Finds Most Viewers Use Subtitles While Ads Lag BehindGenius Sports Study Finds Live Sports Moments Boost Brand RecallKERV.ai Expands Interactive Ad Push With Canela Media PartnershipPattern Launches Pi to Automate AI-Powered Ecommerce GrowthMarketers Face Growing Data Gap in AI-Driven Advertising EraMediaCo Expands EstrellaTV Distribution in Key Hispanic TV MarketTriple Whale Introduces Moby 2: AI‑Driven Ecommerce Operator for Enterprise MarketersMintel Teams with Dragonfly AI to Add Predictive Attention Intelligence to GNPDQuad Joins Rosenblatt’s 6th Virtual Technology Summit to Spotlight AI‑Driven Marketing SolutionsGabriel Marketing Group Launches PR‑Driven “AI Visibility” Guide for B2B Tech VendorsRaley’s Partners with Grocery TV to Launch In‑Store Retail Media NetworkMorningAI posts 64% brand growth as AI marketing platform scalesExpedia Group Rolls Out AI‑Powered Travel Suite and Launches Multi‑Year Trails FundWindsor.ai Introduces Live‑Write Model Context Protocol, Enabling Real‑Time Ad Actions Inside Claude, ChatGPT & CopilotAdvertising in 2030: What Happens When AI Runs the Entire Funnel Azerion-Veridooh partnership brings independent verification to programmatic DOOHShirofune Introduces ChatGPT Ads Integration to Help Advertisers Manage the Next Frontier of AI MediaDSPolitical and FreeWheel Unlock Scalable, High‑Performance CTV Ahead of 2026 Midterm ElectionsStackAdapt Names Blaine Fitzgerald CFO to Accelerate AI‑Powered Ad Tech GrowthLiftoff rolls out Cortex AI upgrades to sharpen mobile ad performanceLANC Marketing Rebrands as Spry PR, Targeting Enterprise‑Level AdTech SolutionsCAGnite Launches Nationwide Digital Marketing Platform to Redefine Enterprise Marketing EcosystemsGivMoo Launches $2 M Reg D Fundraise to Scale Its Nonprofit MarketplaceExec‑AI Launches AI‑Powered Executive Visibility ScoringTripleLift’s AI Study Shows Gap Between Ambition and Trust in Programmatic AdvertisingYour Buyer’s First Conversation Is With an AI Engine — Not Your WebsiteThe Marketing Budget Conversation You Need to Have Before Q3Amazon, Netflix and Google Poised to Capture Half of $81B CTV Ad Market by 2030Integral Ad Science Extends AI‑Powered Meta Content Block List to Threads, Raising the Bar for Brand SafetyTopsort Unveils TikTok Offsite Ads, Extending Commerce Media Beyond On‑Site PlacementsStreamLayer & Curated.Media Unveil AI‑Powered Programmatic Access to Moment‑Based Video AdsGetDandy Unveils AI‑Powered Growth Platform to Level the Playing Field for Local BusinessesDoubleVerify Launches AI Pre‑Screen for Meta ThreadsCadent Embeds AI‑Powered Advertising Intelligence into Google Gemini EnterpriseRunloop Powers ION’s AI Website Conversion PlatformNectar Social Secures $30 M Series A to Power an Agentic AI Operating System for Modern MarketingCrePal Unveils TVC Mode: AI Video Creation Platform Adds Pre‑Production Planning for Enterprise MarketersThe SEO Corner Unveils Free SEO Strategy Consultations for Small BusinessesIndustry‑First AI Strategist for Google Ads Launches, Aiming to Democratize Enterprise‑Level Media Planning
Tue. Jun 30th, 2026
