PR Newswire
- News
- May 15, 2025
- 1 views
Ubie and CMI Media Group Partner to Revolutionize Personalized DTC Healthcare Advertising
Ubie, an AI-driven and medically vetted healthcare prediction platform, has partnered with CMI Media Group, a WPP healthcare media agency, to revolutionize direct-to-consumer (DTC) advertising. The partnership focuses initially on women’s health and hematology/oncology, combining AI-powered symptom checking with precision media to deliver personalized, engaging patient messaging at scale, accelerating diagnosis and treatment pathways.
BusinessWire
- News
- May 9, 2025
- 2 views
Proxima Launches DTC Segments on DSP Marketplaces for Better Targeting
Proxima, a leading data intelligence software company, has launched its unique DTC (Direct-to-Consumer) segments on major DSP data marketplaces, including The Trade Desk and Yahoo. This new offering allows programmatic advertisers and agency traders to activate digital advertising campaigns targeting high-value, unmodeled, 100% deterministic DTC consumer segments, improving customer acquisition efforts with precision and profitability.
