OAAA Extends FBI Digital Billboard Initiative, Boosting DOOH’s Role in Public‑Safety Campaigns

The Out of Home Advertising Association of America (OAAA) announced Wednesday that its partnership with the Federal Bureau of Investigation (FBI) on the Digital Billboard Initiative has been renewed, expanding…

Swiftly‑Vistar Media Deal Expands Programmatic DOOH for Retail Media

Swiftly Partners with Vistar Media to Augment its Omnichannel Reach with Digital Out‑of‑Home, a new collaboration that blends Swiftly’s retail‑media platform with Vistar’s programmatic DOOH network to give brands a unified…

Vistar Media and TikTok Launch “Out‑of‑Phone” Programmatic DOOH Solution

Vistar Media and TikTok have announced a partnership that brings TikTok’s “Out‑of‑Phone” creative format to Vistar’s global digital out‑of‑home (DOOH) network, enabling brands to run programmatic, TikTok‑native ads on real‑world…

Adams Outdoor Advertising expands Northeast Pennsylvania footprint with 15‑billboard acquisition

Adams Outdoor Advertising Acquires 15 Billboard Assets in Northeast Pennsylvania from Encore Outdoor Advertising – In a strategic tuck‑in move, Adams Outdoor Advertising announced Thursday that it has purchased 15…

Matter Wins Strategic Communications Agency Role for Clear Channel Outdoor, Expanding OOH’s B2B Reach

A new agency for an evolving market Matter’s selection follows a competitive review that emphasized the agency’s depth of experience with B2B technology clients, its network of relationships across tier‑one…

Lamar Advertising Posts Modest Q4 Growth, Raises 2026 AFFO Guidance

Lamar Advertising Company (Nasdaq: LAMR) released its fourth‑quarter and full‑year 2025 financial results on February 20, 2026, showing incremental growth across its core metrics while reaffirming a bullish outlook for 2026. The outdoor‑media…

ECN Unveils “ECN Luxe” – A Place‑Based DOOH Platform Targeting Europe’s High‑Net‑Worth Professionals

Executive Channel Network (ECN) announced today the rollout of ECN Luxe, a new place‑based Digital Out‑of‑Home (DOOH) solution aimed squarely at luxury brands that want to reach Europe’s most affluent professional…

Vistar Media Expands Its DOOH Playbook With New Creative Strategy Certification

Digital out-of-home (DOOH) advertising has always had one universal truth: creative can make or break a campaign. But as screens grow smarter, placements become more dynamic, and data becomes central to relevance, the creative bar has officially moved. Vistar Media—now part of T-Mobile Advertising Solutions—is aiming to raise industry expertise with the launch of “Accelerate: Strategic Creative in Digital Out-of-Home (DOOH),” its newest Vistar Academy certification.

Koddi & DEEL Partner to Power In-Store DOOH Ad Monetization

Koddi, a leader in retail and commerce media technology, has announced a strategic partnership with DEEL Media, a top provider of digital signage hardware and solutions. This collaboration enables retailers to monetize in-store digital displays by serving real-time ads via Koddi Ads on DEEL TV Screens, integrating in-store experiences into the broader retail media landscape.

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