PR Newswire
- News
- February 11, 2026
- 2 views
ABCS Insights, Neptune Bring Sales-Lift and iROAS Measurement to DOOH in Canada
ABCS Insights and Neptune Retail Solutions have expanded their collaboration to introduce standardized, outcome-based measurement for DOOH campaigns in Canada. The move enables brands to quantify incremental sales lift and incremental return on ad spend (iROAS) tied directly to physical-world media exposure.
BusinessWire
- News
- June 12, 2025
- 1 views
Multiply Group Launches Multiply Media Group to Reshape OOH Media
Multiply Group, an Abu Dhabi-based investment holding company, has launched Multiply Media Group (MMG), uniting three leading out-of-home (OOH) advertising companies — Backlight Media, Viola Media, and Media247 — under one transformative media entity. Headquartered in the UAE, this consolidation signals a bold stride toward redefining the future of tech-enabled media, both regionally and globally.
- News
- April 29, 2025
- 2 views
Rockbot Names Tyler Lenane VP to Drive Content Innovation
Rockbot, the leader in on-premise digital media solutions, has announced the appointment of Tyler Lenane as Vice President of Content and Programming. Bringing a rich blend of creative innovation, legal knowledge, and digital media leadership, Lenane will steer Rockbot’s content ecosystem and help the company reimagine in-location media experiences across retail, hospitality, and entertainment environments.
