Sientia Partners with Tillo to Bring Real Rewards to Payment-Linked Advertising

Sientia, the UK-based platform driving payment-linked advertising, has partnered with Tillo, a global gift card platform, to embed real rewards into precision-targeted marketing campaigns. The collaboration enables advertisers to offer digital gift cards from over 3,000 brands directly within hyper-relevant, omni-channel campaigns.

ActiveCampaign Turns WhatsApp Into a Revenue Engine With New Messaging Platform

With open rates hitting 98%, the world’s most-used messaging app is fertile ground for marketing and sales. Now, ActiveCampaign is making it easier than ever for businesses to capitalize on that opportunity with the launch of ActiveCampaign WhatsApp Messaging, a purpose-built automation platform that treats WhatsApp as a strategic channel—not an afterthought.

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