PrimeAudience Teams With Index Exchange to Push AI-Powered, Privacy-First Targeting Upstream

The battle over audience targeting in a cookieless future is heating up. PrimeAudience, a global custom audience provider, has struck a partnership with Index Exchange, one of the world’s largest independent SSPs, to bring more efficient, privacy-conscious media buying to the supply side.

Yospace Shatters Ad Insertion Records at UEFA Women’s EURO 2025

The UEFA Women’s EURO 2025 didn’t just deliver thrilling football—it broke advertising records too. Yospace, a pioneer in Dynamic Ad Insertion (DAI), revealed it stitched over 6 billion one-to-one addressable ads during the tournament, outpacing all previous men’s or women’s football competitions.

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