Hong Kong’s Digital Ad Start-Ups Shine in Cross-Sector Publishing Collaboration

Hong Kong’s digital advertising and publishing industries just wrapped another successful year of creative collaboration, with 12 emerging ad start-ups joining forces with local authors to deliver powerful promotional campaigns. Now in its seventh edition, the Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme has once again proven how tech-savvy storytelling and emerging talent can move the needle—both for brands and books.

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