IAB’s 2026 Annual Leadership Meeting Puts AI, Commerce Media, and Measurement Up Front as Industry Enters a New Era
The Interactive Advertising Bureau is setting the tone for 2026—and making it very clear that the industry isn’t just evolving, it’s mutating. Today, the IAB unveiled the full agenda for its 2026 Annual Leadership Meeting (ALM), happening February 1–3 in Palm Springs. The event returns under the banner “It Starts Here,” which doubles as both a rallying cry and a warning that the next two years won’t look anything like the last ten.
Koddi and ISM Unite to Make In-Store Retail Media Fully Programmatic
Koddi, a leading enterprise retail and commerce media platform, and In-Store Marketplace (ISM), the first centralized platform for digital in-store media, have announced the next stage of their partnership. The collaboration makes in-store touchpoints as accessible and programmatic as other digital channels, addressing a key challenge for retailers aiming to unify advertising strategies.
Mastercard Launches Commerce Media Network to Boost Ad ROI
Mastercard is stepping firmly into the digital advertising arena with the launch of Mastercard Commerce Media, a new commerce-focused media network that promises to make advertising smarter, more personalized, and measurable.
IAB Expands Leadership to Drive Innovation in Digital Advertising
The Interactive Advertising Bureau (IAB)—a central authority in shaping the future of digital advertising—has announced a strategic restructuring of its Centers of Excellence (CoE). This move is designed to deliver stronger leadership and accelerate progress across four critical pillars: AI, commerce media, streaming/CTV, and digital measurement.
MadTech Launches Commerce Media Centre of Excellence
MadTech, a frontrunner in Data Connection Automation, has launched its Centre of Excellence (CoE) for Commerce Media, aiming to dismantle the technical roadblocks that hinder retail media growth. Led by Lynn Rupprecht and supported by a global team of experts, the CoE is set to empower retailers and brands with scalable, data-driven media solutions.









