Operative Moves AOS to Oracle Cloud for Faster, Smarter Ad Ops

In a move set to streamline how global media companies manage advertising, Operative has migrated its AOS intelligent media management platform to Oracle Cloud Infrastructure (OCI). The shift marks a deeper chapter in the companies’ two-decade partnership, promising faster performance, greater scalability, and cost efficiency for some of the world’s largest broadcasters and publishers.

Amazon Posts Strong Q2 With $167.7B Revenue—But AWS Faces Growing Pressure from Azure

Amazon’s Q2 2025 earnings are in, and the numbers once again reinforce the e-commerce giant’s reach across retail, cloud, advertising, and AI. The company reported $167.7 billion in revenue, an increase from $148.0 billion in the same quarter last year. North America alone accounted for $100.1 billion, up 11%, reflecting continued consumer strength in Amazon’s core retail business.

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