PR Newswire
- News
- June 25, 2025
- 2 views
CTV Viewers Embrace Ads as Subscription Fatigue Sets In, Says VAB Report
The golden age of ad-free streaming may be losing some of its shine. According to the latest report from the Video Advertising Bureau (VAB)—Staying Current on Streaming: The Latest on Connected TV Consumer Behaviors—CTV audiences are increasingly choosing ad-supported services, FAST channels, and bundled streaming options as subscription costs continue to rise.
- News
- May 13, 2025
- 1 views
Canela Media Unveils Innovative Audience Engagement & Data Solutions at Upfront
At its annual Upfront Lunch in New York City, Canela Media, a leading multicultural media company, announced a bold slate of audience engagement and data innovations. With its ecosystem now reaching 60 million monthly active users, Canela Media is positioning itself as a premier partner for advertisers seeking authentic connections with U.S. Hispanic audiences. The company’s new initiatives include its AVOD loyalty program, Club Canela, an expanded data offering with Canela Audience Solutions, and fresh original content from Canela Studios.
