GlobeNews Wire
- News
- September 19, 2025
- 1 views
AT&T Ordered to Revise “AT&T Guarantee” Ads After Charter Challenge
The National Advertising Division (NAD) has weighed in on AT&T’s highly promoted “AT&T Guarantee”, and the verdict is a mixed bag: some claims hold up, but others will need to be scaled back or dropped. The review came after a challenge from rival Charter Communications, and it highlights just how closely competitive claims in telecom advertising are scrutinized.
PR Newswire
- News
- May 13, 2025
- 1 views
IAB & MRC Release Attention Measurement Guidelines for Industry Feedback
The Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) have released the Attention Measurement Guidelines for public comment. These guidelines, developed by the IAB Attention Task Force, aim to create a consistent framework for measuring attention across different media platforms. The public comment period will last 60 days, until July 12, 2025, with feedback encouraged from brands, publishers, platforms, agencies, and measurement providers.
BusinessWire
- News
- May 7, 2025
- 3 views
VideoAmp Takes Major Step in Media Measurement with MRC Audit
VideoAmp, a leading media measurement company, has officially entered the audit phase with the Media Rating Council (MRC). This move highlights VideoAmp’s commitment to transparency, data fidelity, and adhering to the highest industry standards in media measurement. The company is working towards MRC accreditation, which is a critical milestone in its journey to becoming a trusted currency-grade measurement provider.
