Glance Partners with IAS to Boost Ad Transparency and Viewability in APAC

Glance, the global consumer tech company known for AI-powered experiences, has joined forces with Integral Ad Science (IAS) to deliver independent verification of ads across its platform. The partnership aims to enhance media quality, transparency, and accountability for brands running campaigns to over 250 million users in India and Indonesia.

IAB Tech Lab Adds Device Attestation to OM SDK to Fight CTV and Mobile Ad Fraud

The IAB Tech Lab has taken a major step in tightening the defenses of digital advertising. The global standards body announced the rollout of Device Attestation in its Open Measurement SDK (OM SDK) — a new security feature designed to expose one of the industry’s biggest pain points: device spoofing.

IAS Expands Brand Safety and Viewability Tools to TikTok’s Pangle Ad Network

Integral Ad Science (IAS) is tightening the safety net around TikTok’s booming ad ecosystem. The global media measurement platform has expanded its partnership with TikTok’s ad network, Pangle, introducing new brand safety, viewability, and invalid traffic (IVT) measurement features for advertisers worldwide.

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