BusinessWire
- News
- November 4, 2025
- 2 views
Abu Dhabi Media and STARZPLAY Forge Streaming Alliance, Signaling Shift in MENA’s Digital Strategy
Broadcasters across the Middle East and North Africa are rethinking their streaming playbooks. A new partnership between Abu Dhabi Media (ADM) and STARZPLAY marks a decisive move away from standalone OTT ventures toward strategic collaborations with established platforms—a shift highlighted in recent Omdia research tracking global media trends.
PR Newswire
- News
- June 25, 2025
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CTV Viewers Embrace Ads as Subscription Fatigue Sets In, Says VAB Report
The golden age of ad-free streaming may be losing some of its shine. According to the latest report from the Video Advertising Bureau (VAB)—Staying Current on Streaming: The Latest on Connected TV Consumer Behaviors—CTV audiences are increasingly choosing ad-supported services, FAST channels, and bundled streaming options as subscription costs continue to rise.
