

Despite billions in ad spend, most global TV commercials are still failing to reach everyone. According to XR’s 2025 Global Accessibility Maturity Index & Trends Report, a mere 10% of TV ads worldwide include accessibility features like closed captions or audio descriptions. That means brands are not only alienating over 1.3 billion people with disabilities—they’re also forfeiting access to a collective $8 trillion in global spending power.





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