PR Newswire
- News
- April 30, 2025
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RainCastle Communications Unveils New Brand Identity and Website for Fziomed
RainCastle Communications, an award-winning branding and digital marketing firm, has unveiled a fresh brand identity and website for Fziomed, Inc., a surgical products company. As Fziomed approaches its 30th anniversary, the company sought to elevate its brand to reflect innovation and growth while preparing for regulatory approval in the United States.
- News
- April 30, 2025
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VidAU AI Secures Funding to Revolutionize Video Advertising
VidAU AI, a leader in AI-powered video advertising, has secured a new round of funding led by Nuohai Venture Capital. This investment follows the company’s Pre-A round in September 2024 with support from Nuohui Investment and River Jin Technology, marking a significant milestone in VidAU’s journey. With this new funding, VidAU aims to solidify its position as a top AI agent for video advertising, helping brands and marketers create engaging video content that resonates with global audiences.
- News
- April 30, 2025
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Grocery TV Launches Closed-Loop Measurement for In-Store Retail Media
Today, Grocery TV announces the launch of its closed-loop measurement solution for in-store retail media. This solution is designed to help brands directly link their ad spend to sales more efficiently by providing faster, actionable insights across its growing in-store retail media network.
- News
- April 30, 2025
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Choozle Transitions to Fully Remote Workforce to Enhance Flexibility & Client Engagement
Choozle, a leading omnichannel digital advertising platform, has officially transitioned to a fully remote workforce. This move highlights the company’s commitment to flexibility, performance, and alignment with the needs of its distributed clients.
- News
- April 30, 2025
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MediaGo Launches SmartBid 3.0: Faster Scaling & Stable Performance for Advertisers
MediaGo, an intelligent advertising platform, has launched SmartBid 3.0, a significant upgrade to its core bidding product. This update addresses common challenges in advertising, including scaling difficulties and fluctuations in spending during the growth phases. SmartBid 3.0 uses deep learning algorithms to improve both early-stage traffic acquisition and long-term campaign stability.
- News
- April 30, 2025
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Simpli.fi Partners with Bombora to Enhance Native Contextual Targeting for B2B Advertising
Simpli.fi, a leading Advertising Success Platform providing programmatic advertising and workflow software, has partnered with Bombora, the top provider of B2B data solutions. This collaboration enhances Simpli.fi’s native contextual offerings, enabling more effective and cost-efficient B2B advertising.
- News
- April 30, 2025
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IAB Appoints Caroline Giegerich as Vice President of AI to Drive Industry Transformation
The Interactive Advertising Bureau (IAB), the leading trade body for digital advertising, has announced the appointment of Caroline Giegerich as Vice President of AI. Giegerich will oversee the integration of artificial intelligence across the digital advertising ecosystem, developing tools, resources, and best practices to empower marketers, agencies, publishers, platforms, and ad tech companies.
- News
- April 30, 2025
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Direct Digital Holdings to Report Q1 2025 Financial Results on May 6
Direct Digital Holdings, Inc., a leader in advertising and marketing technology, has announced it will release its financial results for the first quarter ending March 31, 2025. The company operates through its subsidiaries, Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”).
PRWebHarkey Media Expands with Major OOH Acquisitions and New Office Opening
Harkey Media, a fast-growing player in Out of Home (OOH) advertising, has made its largest official outright OOH purchases. The company, which has developed world-class OOH assets in top U.S. markets, now enters a new phase with fresh investor capital. These investments aim to bolster its presence in high-profile OOH locations.
- News
- April 29, 2025
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Study Reveals Emotional Risks in AI-Generated Advertising
A new peer-reviewed study by University of Richmond marketing professors Dr. Sara Hanson and Dr. Jeffrey Carlson, in collaboration with Dr. Heather Pressler, CEO of BlueHuki, has found that while AI-generated ads increase engagement, they can simultaneously trigger negative emotional responses that may erode brand trust and perception.
