Paramita Patra
- Featured Articles
- December 2, 2025
- 1 views
What Advertisers Can Learn from Programmatic to Fix Retail Media
A shopper browses an online marketplace. She clicks on a product, compares prices, checks reviews, but decides not to buy. Later, she was shown an ad offering a discount on…
- Featured Articles
- November 18, 2025
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Advertising Toolkit for Black Friday
It’s 5:00 a.m. on Black Friday, and your customers are scrolling, comparing, clicking, and buying. Your competitors are everywhere, dominating ad placements and pushing personalized offers. Meanwhile, your ads are…
- Featured Articles
- November 18, 2025
- 1 views
Hidden Fees & Blind Spots: The Transparency Gap in Retail Media
A FMCG brand invests in several different retail media campaigns. Weeks later, the marketing team is still left trying to make sense of what portion of those ads actually drove…
- Featured Articles
- November 10, 2025
- 1 views
The Retail Media Problem: Why Advertisers Need Standardization
A consumer brand runs campaigns across five different retail media networks. Each platform promises first-party data and measurable ROI. Yet, when the marketing team sits down to evaluate performance, they’re…
- Featured Articles
- November 4, 2025
- 1 views
AdTech 2030: AI, Trust, and the Rise of Immersive Technology
It’s 2030, and a consumer walks through a virtual shopping street wearing AR glasses. It’s an AI-driven ad experience that adapts in real-time based on their purchase history. AdTech campaigns…
- Featured Articles
- October 28, 2025
- 1 views
Cookieless AdTech: Building Trust Through Transparency and Consent
You visit a website, and you are not greeted by a pop-up demanding your data, but by a message that tells you precisely what information will be used and why.…
- Featured Articles
- October 23, 2025
- 1 views
Blockchain in AdTech: Can Transparency Fix the Trust Deficit
A brand invests in a digital ad campaign. The marketing team discovers that most clicks appear in bots, fake impressions, and unverifiable traffic sources. The data looks promising, yet the…
- Featured Articles
- October 14, 2025
- 1 views
How Ethical AI Will Define AdTech’s Next Decade
It’s 2035, and a consumer receives a personalized ad after discussing sustainability with a friend. Algorithms don’t just power the system behind them; ethics govern them. Every data point and…
- Featured Articles
- October 8, 2025
- 1 views
How to use AI Insights to Optimize Creative Performance
You’ve just launched a new ad campaign across multiple channels. After a few days, performance metrics reveal mixed results. Traditionally, you’d spend weeks analyzing engagement rates, A/B test outcomes, and…
- Featured Articles
- September 30, 2025
- 1 views
What CMOs Should Know Before Investing in AI-Driven Creative Tech
You’re a CMO preparing for your next campaign launch. When you think you’ve covered all bases, a competitor launches a personalized ad campaign with AI-generated content, delivering results at a…
