PRWebGroup RFZ Launches Content Lens to Unlock Deeper Influencer Marketing Insights
Group RFZ, a pioneer in influencer marketing measurement, has launched Content Lens, an innovative solution designed to reveal exactly how each piece of influencer content performs within a campaign. By isolating the impact of individual creators and posts, Content Lens provides marketers and agencies with a clearer understanding of what resonates and why — empowering teams to optimize content strategies and drive more effective campaigns.
Lamar Advertising Partners with Dolly Parton’s Imagination Library for 2025, Donates $2M+ in Digital Outdoor Media to Promote Literacy
Lamar Advertising, one of the world’s largest outdoor advertising companies, announced its in-kind partnership with Dolly Parton’s Imagination Library for 2025. Over the next year, Lamar will contribute more than $2 million worth of digital Out of Home (DOOH) media to help raise awareness, increase donations, and enroll children in this impactful literacy program.
Ironmark Acquires Vista One to Enhance Digital Marketing for Franchise Brands
Ironmark, a leading tech-enabled marketing company, has acquired Vista One, a digital marketing agency specializing in lead generation and social media direct response for franchise brands. This acquisition strengthens Ironmark’s ability to offer integrated, data-driven solutions to help businesses grow by combining creative, technology, and logistics.
Aletheia & Claritas Unveil Full-Funnel Advertising Solution at GRMA
Aletheia Marketing & Media and Claritas, two leaders in the marketing and advertising industry, have unveiled an innovative full-funnel advertising solution. This groundbreaking collaboration was introduced at the Global Retail Marketing Association (GRMA) conference, offering marketers a comprehensive way to achieve better outcomes across the entire customer journey. With cutting-edge data analytics and AI-driven optimization capabilities, the solution promises to drive higher ROI and improved results.
Harkey Media Expands with Major OOH Acquisitions and New Office Opening
Harkey Media, a fast-growing player in Out of Home (OOH) advertising, has made its largest official outright OOH purchases. The company, which has developed world-class OOH assets in top U.S. markets, now enters a new phase with fresh investor capital. These investments aim to bolster its presence in high-profile OOH locations.
