HUMAN Security Secures MRC‑Accredited Viewability Measurement, Raising the Bar for Fraud‑Resistant Ad Metrics
Human Security, Inc., the “trust layer” for programmatic media, announced that its Human Ad Viewability Measurement has earned Media Rating Council (MRC) accreditation for both display and video impressions across desktop, mobile web…
PadSquad Teams with Cuebiq to Bring Privacy‑Compliant Foot Traffic Measurement to Digital Advertising
PadSquad Teams with Cuebiq to Bring Privacy‑Compliant Foot Traffic Measurement to Digital Advertising The two firms announced a strategic partnership that fuses PadSquad’s high‑impact creative platform with Cuebiq’s mobility‑derived foot‑traffic…
DoubleVerify Secures First MRC TikTok Viewability Accreditation
DoubleVerify Secures First MRC TikTok Viewability Accreditation – In a move that could reshape how brands measure video performance on short‑form platforms, DoubleVerify (NYSE: DV) announced it has earned Media…
AdRoll‑PubMatic AI Integration Unifies Campaign Diagnostics Across DSP and SSP
AdRoll‑PubMatic AI Integration Unifies Campaign Diagnostics Across DSP and SSP – In a move that could reshape programmatic workflow efficiency, AdRoll announced a partnership with PubMatic to link its AI‑driven…
OOH Media Conference 2026 Unveils AI‑Driven Agenda, New Speakers and “Human Medium” Theme
The Out of Home Advertising Association of America (OAAA) announced the full agenda for its 2026 OOH Media Conference, slated for May 11‑13 in Dallas, revealing a slate of AI‑focused sessions,…
Taboola Unveils Realize+: AI‑Driven Platform to Automate Open‑Web Performance Marketing
Taboola Unveils Realize+: AI‑Driven Platform to Automate Open‑Web Performance Marketing. The New York‑based ad tech firm announced today that its next‑generation solution, Realize+, extends the Realize platform with autonomous budget…
LG Ad Solutions and Teads Extend Premium CTV Partnership Across APAC and Europe
LG Ad Solutions and Teads have renewed their exclusive partnership, adding a slate of new markets in APAC and Europe and unlocking more premium connected‑TV (CTV) inventory for advertisers. The expanded deal,…
Taboola Announces Q1 2026 Earnings Call, Showcasing AI‑Powered Performance Advertising
Taboola Announces Q1 2026 Earnings Call, Showcasing AI‑Powered Performance Advertising, the company said Monday that it will release its first‑quarter financial results on May 6, 2026, and will host a live webcast at…
Quantum Media Teams Up with New to the Street to Amplify Multi‑Platform Ad Distribution
Quantum Media partners with New to the Street in a strategic alliance that expands the reach of its clients across broadcast TV, digital, social, and outdoor channels, delivering more than 22 million monthly impressions…
Basis Names Christian Hendricks President to Accelerate AI‑Driven Autonomous Advertising
Basis names Christian Hendricks President to accelerate AI‑driven autonomous advertising, signaling a strategic push to unify fragmented media operations with its intelligent operating system. Basis (https://basis.com), the SaaS platform that…
















