PR Newswire
- News
- March 5, 2026
- 1 views
IAB Revamps Multi‑State Privacy Agreement to Streamline U.S. Ad‑Tech Compliance
The Interactive Advertising Bureau (IAB) unveiled its most extensive amendment to the Multi‑State Privacy Agreement (MSPA) since 2023, aiming to reduce contractual friction for advertisers and tighten consumer protections under…
BusinessWire
- News
- March 4, 2026
- 1 views
Amperity Names Veteran SaaS Marketer Bridget Perry CMO to Drive AI‑Centric Growth
Amperity brings on former Adobe, Microsoft, Contentful and Later executive Bridget Perry as chief marketing officer, signaling a push to turn AI‑powered data into measurable enterprise revenue. Amperity, the AI‑infused Customer…
- News
- March 4, 2026
- 1 views
Entravision Bolsters Adwake with Playback Rewards Technology to Push Loyalty‑Driven Performance Advertising
Entravision Communications Corp. has acquired the core technology and product assets of Playback Rewards, integrating them into its Adwake platform to strengthen targeting, optimization, and return‑on‑ad‑spend (ROAS) capabilities for advertisers…
- News
- March 4, 2026
- 1 views
Similarweb Files 2025 Form 20‑F, Making Audited Results Available to Investors
The digital‑intelligence firm behind the Similarweb platform has officially lodged its 2025 annual report with the U.S. Securities and Exchange Commission. The filing, a Form 20‑F required of foreign private issuers,…
- News
- March 4, 2026
- 1 views
Expandi Acquires Kompass, Forming Europe’s Largest Independent B2B Data‑Tech Group
Expandi Limited announced that it has bought 100 % of Kompass, a move that consolidates two of the continent’s biggest B2B resources under a single, privately‑owned umbrella. The transaction, completed this…
- News
- March 4, 2026
- 1 views
Guideline Launches Quarterly Programmatic Benchmark Service Powered by $33 B in Verified DSP Spend
Guideline announced on March 3, 2026 that it is expanding its ad‑intelligence portfolio with a new subscription product called the Programmatic Global Quarterly Report Series. The service promises recurring, data‑driven benchmarks…
- News
- March 4, 2026
- 1 views
5W PR Rolls Out Modular B2B Demand‑Generation Suite to Blend Earned Media, Content and Paid Tactics
5W PR, one of the nation’s biggest independent public‑relations agencies, announced a new product line aimed at B2B and technology brands. The offering, dubbed the **B2B demand‑generation suite**, is presented as…
- News
- March 4, 2026
- 1 views
Siteimprove appoints Jen Jones as chief marketing officer to steer AI‑first content‑intelligence platform
Jones steps into the role at a time when Siteimprove is scaling its offering beyond traditional compliance tools. In her new capacity, she will coordinate brand strategy, demand generation, product…
- News
- March 4, 2026
- 1 views
Constant Contact Jumps 71 Places to Become G2’s “Biggest Mover” in 2026 Best Software Awards
Constant Contact, the Waltham‑based provider of digital marketing tools for small businesses and nonprofits, was announced as a major winner in G2’s 2026 Best Software Awards on March 3, 2026. The company…
Paramita Patra
- Featured Articles
- March 4, 2026
- 2 views
The Cross-Screen Demand Engine: Essential Tools for Leaders Using AI
Your dashboard shows strong website traffic from a recent LinkedIn campaign. At the same time, your paid ads are driving clicks from your mobile. Sales reports that prospects are “aware” but not…
