BusinessWire
OpenX Technologies, a global leader in omnichannel supply-side platforms (SSPs), has unveiled Results by OpenX™, an AI-powered suite designed to transform how advertisers reach their goals. Building on its legacy of supply-side innovation and privacy-first targeting, OpenX’s latest release leverages deep neural networks and machine learning to deliver curated, high-value inventory—without reliance on personal identifiers.
Features and Strategic Advancements
- AI-Powered Engagement Models
- First launched capability delivers significant performance gains:
- 23x higher click-through rate
- 11x improvement in cost per acquisition for a major tech brand
- AI predicts performance in real time using billions of OpenRTB bid requests.
- First launched capability delivers significant performance gains:
- Cookieless, Privacy-Forward Design
- Leverages 40+ ID-free signals, such as contextual and non-sensitive bidstream data.
- Builds on OpenX’s proprietary identity graph—the largest independent supply-side identity graph.
- Scalable Supply-Side Targeting
- Reaches 79% of streaming viewers through high-quality CTV and digital inventory.
- Trains models on unfiltered bidstream data, ensuring coverage across the full universe of ad opportunities.
- Benefits for Advertisers and Publishers
- For advertisers:
- Increased efficiency and performance in mid-funnel marketing.
- Improved return on ad spend (ROAS) via curated, high-potential inventory.
- For publishers:
- Incremental revenue opportunities without losing control.
- Assurance of premium inventory prioritization.
- For advertisers:
- Industry Collaboration & Trust
- Co-developed with leading agencies and publishers.
- Backed by industry endorsements:
- Ben Hovaness, OMD Worldwide: “AI-powered curation improves bid rates and performance.”
- Shobha Doshi, Raptive: “OpenX is pushing the industry forward with privacy-first innovation.”
- Future Vision of AI in Programmatic Advertising
- OpenX envisions machine learning as the backbone of future inventory curation.
- “AI’s true value lies in recognizing patterns humans can’t,” says Ana Calabrese, VP of Data Science at OpenX.
With the launch of Results by OpenX™, OpenX is setting a new industry standard for privacy-centric, AI-powered ad curation. By combining real-time performance modeling with deep supply-side intelligence, the platform enables advertisers to scale campaigns with unmatched precision and efficiency—while empowering publishers to maximize yield without compromising on quality or control. As the advertising ecosystem prepares for a cookieless future, OpenX offers a proven, scalable path forward.
