PRWeb
Captello, a top platform for event engagement and lead capture technology, solidified its leadership position through its partnership with the Experiential Marketing Summit (EMS) 2025. Leveraging innovative gamification and a sponsored scavenger hunt, Captello attracted substantial booth traffic and meaningful attendee interactions.
A recent Evolio survey of EMS attendees revealed that 72% of marketing and exhibit managers recognize Captello as a leading lead capture solution—second only to Cvent and far ahead of other competitors. The survey emphasized the critical importance of analytics, CRM integration, and data security, all core strengths of Captello’s platform.
Highlights from the EMS 2025 post-event survey include:
- 72% identify Captello as a leader in lead capture technology.
- 73% highlight analytics and reporting as the most vital features, where Captello excels with real-time, actionable insights.
- 55% prioritize CRM and marketing automation integration as well as data security, both integral to Captello’s platform.
- 73% of attendees recalled visiting Captello’s booth, confirming strong on-site engagement and effective attraction of qualified prospects.
Captello’s reimagined demand generation platform empowers enterprises to convert in-person event interactions into qualified sales pipelines through seamless lead capture, intelligent meeting management, and engaging digital activations. By incorporating gamification and interactive experiences like the EMS scavenger hunt, Captello boosts attendee engagement and maximizes ROI for exhibitors and marketers.
Ryan Schefke, CEO of Captello, stated:
“With nearly three out of every four event marketing professionals recognizing Captello as the leader in lead capture, our mission to redefine demand generation for in-person experiences is validated. Our platform transforms events into measurable revenue engines by connecting data, people, and personalized follow-up.”
BusinessWire
