PR NewswireAarki has introduced Encore, a next-generation machine learning platform designed to enhance mobile marketing strategies in today’s privacy-first landscape. This platform aims to drive full-funnel growth and performance, offering smarter user acquisition and stronger retention.
Features of Encore
Encore is the industry’s first unified platform with a privacy-first framework, enabling both User Acquisition (UA) and Retargeting (RT) across iOS and Android. Key features include:
- Smarter Targeting: Utilizes high-precision audience segmentation based on full-spectrum data, including unattributed MMP data and real-time ad signals.
- Full-Funnel Intelligence: Seamlessly integrates UA and RT strategies to enhance in-app user lifetime value.
- Continuous Learning: Deep neural networks dynamically recalibrate models in real-time, optimizing campaigns based on live performance data.
- SKAN 4-Ready Optimization: Ensures future-proof targeting and down-funnel optimization in a privacy-centric mobile ecosystem.
Powerful AI Infrastructure
Encore is powered by Aarki’s proprietary AI infrastructure, which includes over 1,000 servers and the capability to process six million queries per second. This ensures efficient media spend and maximizes campaign results by fusing attributed data, unattributed signals, and real-time ad overlays.
Impact and Results
Early results from using Encore have demonstrated significant improvements for brands. A global gaming brand, for example, saw a +25% uplift in D7 ROAS and an 18% reduction in cost per install (CPI) compared to previous optimization methods. Encore also includes an in-house creative studio, offering real-time ad strategy and performance insights.
Aarki’s Encore is positioned as a foundational shift in how mobile marketers approach user acquisition and retention. By combining privacy-first features with dynamic optimization, Encore empowers marketers to drive smarter growth while fostering long-term user trust. With over 14 years of experience and innovations like the Post-Back solution, Aarki continues to lead in the post-IDFA era, helping brands navigate the evolving landscape of mobile marketing.
BusinessWire
