PR NewswireTARA Media, a full-service, data-driven marketing agency, today announced a strategic partnership with Pixalate, the market leader in ad fraud protection and compliance analytics, to enhance its supply path integrity and shield its clients from invalid traffic (IVT).
By leveraging Pixalate’s advanced pre-bid filtering technology, TARA Media is blocking bots, MFA (made-for-advertising) sites, data center traffic, and other forms of invalid ad inventory before ad impressions are ever served, safeguarding campaign performance and maximizing return on investment.
“Ad fraud wastes advertising budgets – to the tune of $100+ billion annually by some estimates,” said Jeffrey Kaplan, CEO of TARA Media. “This partnership helps ensure our clients’ ad dollars reach real people, not bots, while reinforcing the trust and transparency that define our media buying platform.”
Proactive Ad Fraud Mitigation, Powered by Pixalate
As programmatic ad environments grow more complex, pre-bid protections have become essential to ensuring media quality. TARA Media’s platform now utilizes Pixalate’s AI-powered filters to normalize publisher naming across suppliers and eliminate invalid traffic at scale—before the bid is even placed.
“A pre-bid filtering approach is critical to increase inventory trust and transparency,” said Tyler Loechner, VP of Platform Growth at Pixalate. “We commend TARA Media for integrating this level of diligence into their supply path refinement.”
An End-to-End Media Solution with Fraud-Resilient Foundations
TARA Media delivers a comprehensive suite of media strategy, identity resolution, creative services, campaign measurement, and attribution, alongside robust media execution across:
- CTV, OTT, and online video
- Display, audio, and native
- DOOH, direct mail, email, and social media
Their proprietary buying platform features:
- Pre-bid traffic filtration (bots, MFA, data centers)
- Supply path optimization
- Transparent inventory reviews
- Outcome-based attribution and optimization
Why It Matters: Fraud-Free Media = Real Results
In an era where media efficiency and brand safety are non-negotiable, TARA Media’s partnership with Pixalate aligns with the industry’s movement toward trusted, fraud-free programmatic advertising.
By combining a full-service creative and media agency model with automated fraud prevention technologies, TARA Media is well-positioned to help brands and nonprofits scale campaigns safely and effectively across a rapidly evolving digital landscape.
TARA Media
TARA Media is a full-service marketing agency that blends technology, creative, and data science to deliver results-driven media campaigns. From concept to execution, the agency provides holistic marketing services for agencies, brands, and mission-driven organizations.
Pixalate
Pixalate is the global market-leading platform for ad fraud protection, privacy compliance, and media quality measurement across CTV, mobile, and desktop environments.
BusinessWire
