GlobeNews Wire
Digital advertising is getting more complex by the day—and small to mid-sized businesses (SMBs) are paying the price. FullThrottle Technologies thinks it has the fix: a newly enhanced fullthrottle.ai® platform that rolls campaign planning, omnichannel activation, and real-time outcome measurement into one self-serve solution.
The Problem: Fragmentation and Signal Loss
Most regional brands are juggling far too many tools. A Forrester study found that 65% rely on eight or more disconnected platforms, while only 27% of marketers say they’re confident in their current strategy, according to research from GfK and the CMO Council.
To make matters worse, the death of the cookie has decimated audience matching—Google and AdExchanger put match rates at just 35–45%. The fallout? Wasted spend, mismatched targeting, and fractured reporting.
FullThrottle’s Answer: First-Party Data at Scale
FullThrottle’s revamped platform is built to restore order to this chaos. Unlike many legacy solutions, it relies on first-party data, building a household-level identity graph that doesn’t depend on third-party cookies. The company claims audience match rates north of 85%, restoring the “signal fidelity” marketers need to execute effective campaigns.
“We’ve built the ‘easy button’ for advertisers outside the walled gardens,” said Amol Waishampayan, Co-Founder and Chief Product Officer. “Mid-market brands deserve enterprise-grade capabilities without the patchwork of tools or an agency army. This platform is built to move at the speed of retail.”
Key Features at a Glance
- First-Party Audience Creation: Cookieless identity graph with net-new first-party data.
- AI-Powered Campaign Planning: Audience curation, autonomous media deployment, and optimization by an AI Media Agent.
- Full-Funnel Omnichannel Activation: Access to 120M+ U.S. households across CTV, display, video, audio, and SmartMail.
- Outcome-Based Measurement: Transaction-level ROI, SKU-level insights, and SafeMatch® attribution in a unified dashboard.
- Self-Serve Simplicity: One platform, one login—no extra tools required.
Why It Matters
Social platforms like Meta and TikTok have already proven the value of serving SMB advertisers at scale. FullThrottle wants to replicate that simplicity—but outside the “walled gardens” of social media. By consolidating fragmented workflows into a single platform, the company is betting it can give smaller advertisers the kind of transparency, efficiency, and closed-loop attribution typically reserved for enterprise players.
The timing is right: as third-party cookies fade and AI accelerates ad automation, SMBs need accessible platforms that deliver both reach and measurable outcomes. FullThrottle’s pitch is that with its system, SMBs can compete head-to-head with enterprise advertisers—without the enterprise overhead.
BusinessWire
