BusinessWire
EstrellaTV is surging ahead in the 2025–26 broadcast season, posting the largest audience gains among Spanish-language networks, according to MediaCo Holding Inc. (Nasdaq: MDIA). In the first three weeks of the season, EstrellaTV is up +29% year-over-year among Adults 18–49 in Monday-Sunday prime, far outpacing competitors: Unimás and Telemundo each rose only +3%, while Univision declined -12%. Monday-Friday prime ratings are even more impressive, with a +45% increase year-over-year among the key demographic.
“This growth reflects our team’s creativity and strong connection with Hispanic audiences,” said Brian Fisher, MediaCo’s Chief Revenue Officer. “From Los Angeles to Miami, viewers are responding to authentic, high-energy programming.”
Local Market Highlights:
- Los Angeles (KRCA): Weekday prime doubled vs. prior year among Adults 18–49 in September 2025.
- Dallas (QFAA): Achieved its three highest weekday prime audiences in the past three months (July–September).
- New York (WASA): Closed 3Q25 with top weekday prime, late fringe, and total day audiences among Adults 25–54.
- Miami (WGEN): Set record gains in September across multiple dayparts, including highest monthly weekday prime audiences in the past year.
Albert Rodriguez, CEO at MediaCo, emphasized the network’s accelerating momentum: “EstrellaTV is cementing its position as one of the fastest-growing destinations for Hispanic entertainment in America.”
Why It Matters:
As Spanish-language TV remains a competitive battleground, EstrellaTV’s growth signals a shift in audience preference toward networks offering authentic, engaging content. Advertisers targeting Hispanic audiences now have a high-performing platform that combines national reach with strong local market penetration—a compelling alternative to legacy networks.
