BusinessWire
Dailymotion EchoAI Turns Passive Viewers into Active Participants
In an era where attention is the new currency, Dailymotion Advertising is betting on conversation over interruption. The video platform’s ad tech division has launched EchoAI, a new AI-powered ad format that lets viewers chat directly with video ads—without ever hitting pause.
This isn’t just about flashier ads. EchoAI represents a shift in how brands can drive engagement during that critical mid-funnel phase—when consumers aren’t just discovering a brand, but actively weighing a purchase. Think of it as ChatGPT meets shoppable video, with a creative twist.
Ask Your Ad a Question—Really
EchoAI enables users to interact with video ads in real-time across all devices—desktop, mobile, tablet, and CTV. Viewers can ask questions about products or services, find personalized offers, or locate a nearby store, all while staying within the ad environment.
Behind the curtain, EchoAI’s conversational agent is trained on the advertiser’s proprietary content—websites, FAQs, product docs—ensuring responses are brand-safe, consistent, and relevant. That means no hallucinated features or off-brand replies. It’s a tightly controlled, AI-powered dialogue built specifically for marketers who want more than just impressions.
The result? A dynamic, frictionless experience that moves audiences from passive viewing to active exploration—exactly where mid-funnel strategies often struggle.
From Broadcasting to Dialogue
“For too long, brands have been talking at consumers,” says Hamza Kourimate, CMO of Dailymotion B2B. “The real promise of generative AI is the ability to build genuine dialogue.” EchoAI is Dailymotion’s answer to that promise—a conversational ad unit designed to meet consumers where they are, with personalized, in-the-moment interactions.
Rather than seeing AI as a creativity killer, Luis Ryder, Head of Dailymotion’s Creative Studio, sees EchoAI as a canvas: “AI doesn’t replace creativity—it enhances it. We’ve reimagined video storytelling to include real-time, meaningful exchanges.”
It’s not just marketing speak. The experience is fluid, intuitive, and designed for natural curiosity—not lead form coercion. Users get the information they want, when they want it, while advertisers gain access to rich qualitative insights about user interests and questions.
Open Beta, Global Scope
EchoAI is now in open beta across all markets where Dailymotion Advertising operates, supporting over 20 languages out of the gate. The company is inviting early adopters—brands ready to experiment with conversational formats and unlock the next level of mid-funnel engagement.
The beta isn’t just for testing bugs; it’s a call to pioneering brands to shape how conversational AI fits into real-world ad strategies. Expect case studies, data-driven insights, and learnings that could ripple across the digital advertising industry.
Context: AdTech Meets Interactivity
EchoAI lands at a moment when mid-funnel advertising is under pressure to deliver more than impressions and clicks. Platforms from Meta to Google have rolled out tools aimed at intent-based storytelling, but most formats still follow the broadcast model. EchoAI breaks the mold by putting agency in the hands of the user—without redirecting them elsewhere.
It’s also part of Dailymotion Advertising’s larger AI roadmap, which already includes contextual targeting and content recommendations. EchoAI is its most visible consumer-facing innovation so far, and it won’t be the last. The company teases more multimodal and real-time capabilities in the pipeline, positioning itself for a cookieless, content-aware ad future.
The Bottom Line
EchoAI could be a breakthrough in how advertisers think about the mid-funnel. Instead of shouting louder, it invites the consumer to speak up. In a world where personalization often comes across as creepy or clunky, EchoAI’s opt-in, self-guided format feels refreshingly respectful—and remarkably effective.
As the ad industry pivots from reach to relevance, Dailymotion’s EchoAI might just be the blueprint for turning every viewer into a participant—and every ad into a two-way conversation.
