PR Newswire
Glance, the global consumer tech company known for AI-powered experiences, has joined forces with Integral Ad Science (IAS) to deliver independent verification of ads across its platform. The partnership aims to enhance media quality, transparency, and accountability for brands running campaigns to over 250 million users in India and Indonesia.
Tackling Invisible Ads and Fraud
Nearly one-third of digital ads globally go unseen, wasting budgets and missing real consumer connections. By deploying IAS’s custom IVT (Invalid Traffic) detection and viewability measurement, Glance ensures campaigns reach real audiences. Display ads must show at least 50% of pixels for one second, and video ads for two seconds, aligning with global viewability standards. IVT detection further minimizes fraudulent traffic from bots and click farms, guaranteeing that advertisers pay for genuine engagement.
Driving Measurable Brand Outcomes
Gaurav Jain, SVP APAC, InMobi Advertising, said, “The Glance–IAS partnership ensures advertisers can finally reach and measure real audiences with verified accuracy. IAS’s protection layered onto Glance’s premium, real-user surfaces unlocks unmatched trust and transparency, elevating attention-led advertising with measurable outcomes.”
Laura Quigley, SVP APAC, IAS, added, “As digital advertising grows in India and Indonesia, brands demand transparency and accountability. Our measurement solutions provide clear insights, reduce fraud, and ensure campaigns deliver real impact.”
Redefining Consumer Engagement
Glance continues to reshape how users interact with content and commerce across mobile devices and connected screens. Its AI-powered platforms integrate entertainment, news, sports, and shopping, creating highly personalized experiences. The IAS partnership further reinforces Glance’s vision of combining technology, trust, and measurable outcomes to drive the future of consumer engagement at scale.
BusinessWire
