Constant Contact Acquires Moosend to Expand Global Reach

Constant Contact, a leading digital marketing solutions provider for small businesses and nonprofits, has announced the acquisition of Moosend, a sophisticated email marketing and automation platform previously owned by Sitecore. This strategic move not only augments Constant Contact’s existing capabilities but also marks a significant step in expanding its footprint in the European and EMEA regions.

Developments and Strategic Impact

1. Strategic Acquisition Overview

• Buyer: Constant Contact
• Acquired Company: Moosend
• Previous Owner: Sitecore
• Primary Objective: Strengthen Constant Contact’s product offering and international presence, particularly in Europe and EMEA.

2. Enhanced Product Synergy

• Moosend’s platform complements Constant Contact’s SaaS marketing suite, which includes tools for:
  • Personalized email marketing
  • Marketing automation
  • Customer engagement and loyalty building
• The integration will allow both brands to deliver scalable, intuitive, and customizable solutions for SMBs and marketing teams.

3. Geographic and Customer Base Expansion

• Moosend brings an established EMEA presence, opening access to:
  • Key international markets
  • Diverse SMB customer bases
• Constant Contact aims to accelerate support for global small businesses, improving reach and relevance across regions.

4. Continued Support for Sitecore’s Send Solution

• Moosend will continue powering Sitecore’s Send solution, ensuring:
  • Continuity for existing customers
  • Ongoing product reliability and support

Leadership Insights

Frank Vella, CEO of Constant Contact

“Moosend’s established presence in EMEA provides us with valuable access to key international markets… [It offers] exciting new avenues to bring Constant Contact’s digital marketing tools to a broader set of businesses.”

Panos Melissaropoulos, Co-founder & GM of Moosend

“Our mission remains to help marketers succeed with intuitive, results-driven tools… We’re more committed than ever to delivering world-class innovation.”

The acquisition of Moosend marks a transformational step for Constant Contact, one that aligns with its long-term strategy of empowering small businesses worldwide. By bolstering its platform with Moosend’s automation capabilities and expanding into new regions, Constant Contact is reinforcing its position as a global leader in digital marketing solutions for SMBs.