AdTech EdgeXnurta, the agentic AI-powered advertising platform, today announced the launch of its latest innovation: the Xnurta AI Reporting Agent. This deep research AI agent aims to revolutionize the time-consuming process of advertising reporting for eCommerce brands and agencies, saving up to 90% of time typically spent generating reports.
Generating detailed advertising reports has long been a significant drain on agency resources, with the average marketing agency spending 3.5 hours per client per week on reporting. The Xnurta AI Reporting Agent automates this process using insights from over 20,000 client profiles, enabling customized, in-depth reports to be generated within minutes rather than hours.
“Our AI Reporting Agent is designed as a digital teammate that autonomously produces deep, accurate reports with minimal human input,” said Kashif Zafar, CEO of Xnurta. “This frees brands and agencies to focus on analyzing results and strategic planning, instead of manual report generation.”
Matt Yu, Xnurta’s Head of Product, added, “Unlike simple chatbots, our agent uses a multi-step research process, delivering thorough reports on any topic to help marketers gain meaningful insights quickly.”
Features and Capabilities
- Time Efficiency: Cuts report generation time by 90%, increasing agency capacity and freeing brands to prioritize strategy.
- Comprehensive Data Analysis: Analyzes Amazon Sponsored Ads, retail metrics, and digital shelf data for actionable insights.
- Multi-Format Reporting: Supports Word, PDF, and soon PowerPoint reports with dynamic charts and tables.
- Transparency & Accuracy: Shows the AI’s “thinking process” behind report generation, building trust and data confidence.
Use Cases
- Automated Performance Reports: Create branded, presentation-ready reports with metrics like ROAS, ACOS, CTR, CVR, CPC, and more, tailored by prompt.
- Instant Client Audits: Agencies can generate detailed diagnostics quickly for new or prospective clients.
- Campaign Wrap-Up Summaries: Turn post-campaign data into clear, benchmarked visual reports with ease.
Industry voices praise Xnurta’s innovation:
Ryan Dietrich, SVP Commerce at Monks, said, “Xnurta’s AI Reporting Agent flips the script, offering actionable insights without the usual data overload. It lets teams focus on strategy, not spreadsheets.”
Kiri Masters, former Head of Retail Media Strategy at Acadia, commented, “This tool solves the biggest pain point of custom client reporting and makes replicating past reports with updated data effortless.”
The Xnurta AI Reporting Agent is currently available to select customers and will open to the general market soon. To learn more or watch a demo, visit www.xnurta.com/reporting-agent.
AdTech Edge is a leading digital publication covering the latest developments in advertising technology, AI-driven marketing, programmatic advertising, retail media, connected TV (CTV), data privacy, media buying, and digital advertising innovation.
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