BusinessWireMeet The People (MTP), a disruptive alternative to traditional advertising holding companies, has announced the acquisition of Yeoman Technology Group. Yeoman specializes in managing and optimizing organic and paid Retail Media strategies across major platforms such as Amazon, Walmart, and Target. This marks MTP’s tenth acquisition, significantly expanding its capabilities amid rising client demand in North America.
Highlights of the Acquisition
- Expansion of Retail Media & Performance Marketing
- Strengthens MTP’s digital shelf expertise crucial for brand growth on retail platforms.
- Integrates Yeoman’s specialists and proprietary technology into MTP’s growing agency network.
- Company Growth & Workforce Expansion
- MTP’s teams across Creative, Commerce, Media, Performance, and Retail Media are set to grow to 800 full-time employees in the U.S. and Canada.
- Yeoman Technology Group Background
- Founded in 2009 by Michael Healey in Portsmouth, New Hampshire.
- Trusted consultancy focused on multi-channel brands, DTC ecommerce, and marketplace channel growth without disrupting existing sales.
- Leadership & Future Plans
- Michael Healey will stay with MTP, reporting to Swell Media Co-CEOs Allison Potter and Joseph McConellogue.
- Yeoman aims to scale expertise across MTP’s diverse client base while maintaining its specialized approach.
The acquisition of Yeoman Technology Group underscores Meet The People’s commitment to providing advanced Retail Media solutions. By combining forces, the agency group enhances its ability to navigate the complex retail media ecosystem, delivering stronger results for clients across evolving digital marketplaces.
