BusinessWire
InfoSum, a global leader in data collaboration platforms, has announced new integrations with Amazon Ads to facilitate secure and seamless activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). This integration empowers advertisers and media agencies to improve audience targeting and campaign outcomes while upholding strict privacy standards.
Features of the InfoSum and Amazon Ads Integration
- Effortless First-Party Activation
- Push first-party data directly to Amazon Ads using InfoSum’s secure UI without sharing raw data.
- Simplifies campaign activation and reduces operational complexity.
- Enhanced Audience Segmentation and Targeting
- Combine first-party insights with Amazon signals to build custom audiences for precise targeting.
- Supports omni-channel strategies across Amazon’s premium inventory, including Prime Video, Twitch, and Fire TV.
- Comprehensive Measurement and Reporting
- Utilize enriched data within Amazon Marketing Cloud for advanced analysis.
- Gain insights into in-store impact, conversion paths, lifetime value, customer acquisition cost, and attribution models such as Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM).
- Optimized Media Spend
- Access real-time audience insights to dynamically adjust media strategies.
- Improve ROI through smarter budget allocation and campaign optimization.
Why This Integration Matters
As privacy concerns rise, advertisers require solutions that securely leverage customer data without compromising confidentiality. InfoSum’s decentralized architecture combined with Amazon Ads’ vast media ecosystem allows advertisers to activate first-party signals with confidence. This results in more effective targeting, better measurement, and increased campaign performance—all while adhering to privacy-first principles
InfoSum’s integration with Amazon Ads exemplifies the future of data-driven advertising, enabling advertisers to unlock advanced capabilities in audience targeting, media measurement, and spend optimization. This partnership reinforces InfoSum’s commitment to privacy and innovation in programmatic advertising, helping advertisers drive impactful business results.
