PR Newswire
PebblePost, a leader in programmatic direct mail and performance marketing, has announced major enhancements to its Performance Marketing Engine. Leveraging first-party transaction data from $100 billion+ in combined online and offline sales, the upgraded platform offers unmatched accuracy in identity resolution, audience targeting, and closed-loop measurement — helping marketers achieve breakthrough ROI and business outcomes at scale.
Key Highlights
- Superior Identity Resolution
The Engine uses the most recent transaction data to resolve multiple identifiers (email, phone, postal address) to a single household with an 80%+ match rate — 4x higher than competitors — unlocking access to 140M+ addressable households for precise targeting and segmentation. - Advanced Audience Targeting & Optimization
Daily-updated, AI-driven models sharpen audience insights and engage decision-ready consumers at the optimal moment. Campaigns using PebblePost’s proprietary first-party data outperform those based on third-party data by an average of 20%. - Closed-Loop Measurement for Incrementality
PebblePost links sales across all points of purchase back to exposed and control groups, providing a true measure of incremental impact rather than relying solely on clicks or impressions. - Proven Business Impact
Brands using the enhanced Engine have surpassed KPIs by 4x on average, with incremental ROAS reaching 8.5x for acquisition campaigns and 42x for retention efforts. - Responding to Privacy and Consumer Behavior Shifts
With shrinking availability of traditional online intent signals, transaction data provides the most definitive and predictive insight into consumer intent, bridging gaps especially in offline channels like direct mail and connected TV.
PebblePost’s enhanced Performance Marketing Engine sets a new industry benchmark by integrating identity, intent, and transaction data into a single platform. This empowers marketers to target with unprecedented precision, optimize campaigns in real time, and prove true business impact — making it a vital tool for performance-driven brands navigating today’s complex marketing landscape.
BusinessWire
