GlobeNews Wire
Kargo, a pioneer in cross-channel high-impact creative innovation, is now integrated with Amazon DSP, enabling brands to deliver visually striking, custom ad formats using Amazon’s browsing, shopping, and streaming data. The move combines Kargo’s premium inventory and industry-certified creative with programmatic precision, offering marketers new ways to engage audiences.
Early results are promising. In one campaign, Kargo reported a 2x lift in New-to-Brand Conversions and a notable increase in Click Through Rate compared to standard display ads. The integration supports display, online video, and CTV formats, providing advertisers a versatile toolkit to drive performance and audience engagement.
Premium, Safe, and Programmatic
Kargo’s high-impact creative formats appear in 100% made-for-advertising-free environments across screens, ensuring safe and engaging connections with audiences. Brands can now activate all formats fully programmatically via Amazon DSP, increasing relevance and resonance while improving key brand metrics.
“We’re excited to integrate Kargo’s high-impact creative formats with Amazon DSP on a global scale,” said Michael Shaughnessy, COO of Kargo. “This programmatic solution combines premium inventory with rich audience insights, enabling brands to engage audiences more effectively and drive measurable impact.”
A Step Forward in Creative Innovation
As digital advertising evolves, programmatic high-impact formats are increasingly valuable for brands seeking attention and performance. Kargo’s integration with Amazon DSP represents a significant advance, allowing advertisers to leverage premium creative, audience data, and programmatic scale in a single workflow.
By uniting creativity, premium inventory, and programmatic reach, Kargo is helping marketers capture attention in a crowded digital landscape while pushing the boundaries of ad innovation.
BusinessWire
